Branding
Logo
Client
Horton International
Duration
6 Months
Date
Feb 26, 2026
Horton International is a global leader in executive search, known for strategic staffing solutions and strong business ethics. However, their outdated branding began affecting customer retention and competitiveness. To address this, they partnered with Design Centric to refresh their brand while preserving their core identity, delivering impressive results.
The existing Horton International brand fell short of contemporary design standards.
The outdated branding struggled to effectively engage and retain clients.
Any rebranding effort needed to retain the core values and identity of Horton International.
Design Centric played an impactful role in creating a comprehensive rebranding strategy. We skillfully preserved Horton International’s core identity while infusing it with a refreshed and modern look.
Our approach involved a careful balance between preserving the brand’s core values and incorporating contemporary design elements. By working closely with Horton International’s internal staffing teams and line managers, we ensured that the new branding resonated with their goals and values.
The results of the rebranding effort were remarkable. Horton International’s new branding not only aligned with current design trends but also addressed their customer retention challenges.
Clients responded positively to the fresh look, strengthening their relationship with the brand. This successful rebranding project not only improved customer retention rates but also solidified Horton International’s position as a global leader in executive search services.
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